Cold calling can feel like a nightmare.
You stare at the phone, heart pounding, palms sweaty.
Awkward pauses, rude interruptions, rejections. It's exhausting.
Hours of calls, countless "no's."
You're drained, frustrated, questioning your worth.
"Maybe I'm not cut out for this," you think.
But what's the cost of staying stuck?
Lost clients, missed commissions, your dream career slipping away.
Your confidence erodes with each failed call.
You know you're capable of more, but this one skill holds you back.
What if this didn't have to be this way? What if you could break free and hit your sales goals?
Cold calling can feel like stepping into a nightmare.
You sit there staring at the phone, trying to work up the courage to make that first call.
Your heart pounds, your palms get sweaty, and your mind races with all the ways it could go wrong.
You know what’s coming—the awkward pauses, the rude interruptions, the people who hang up mid-sentence.
It feels personal every time, like they’re rejecting you, not just your pitch.
It’s exhausting. You spend hours making calls, only to hear “I’m not interested” over and over.
By the end of the day, you’re drained, frustrated, and questioning if this is even worth it.
You start telling yourself: “Maybe I’m just not cut out for this.”
And what’s the cost of staying stuck in this cycle?
You watch other people booking calls, closing deals, and hitting their goals, while you’re left behind, struggling to stay motivated.
You know deep down that every time you avoid picking up the phone, you’re losing opportunities—clients you could’ve signed, commissions you could’ve earned, and the career you’ve been dreaming about.
It’s not just about the money—it’s about your confidence. Each failed call chips away at it, leaving you feeling smaller and more unsure of yourself.
It’s frustrating because you know you’re capable of more, but this one skill is holding you back.
What if this didn't have to be this way?
What if picking up the phone didn’t make your heart race?
What if you always knew exactly what to say to keep people interested?
What if you could make calls without fearing awkward silences or rude hang-ups?
What if every call brought you closer to booking appointments with qualified prospects?
What if you could turn cold calling into a skill that helps you close more deals and make more
money?
What if you didn’t feel stuck and could finally hit your sales goals?
What if you could stop dreading cold calls and actually start looking forward to them?
Wouldn’t that change everything?
You're not alone...
I thought becoming successful in sales was just about smiling and dialing when I first started...
For months, most of my conversations were a mix of awkward conversations and awful rejections.
I was busting my ass while watching others succeed - I was ready to quit.
I kept Googling "career options after a sales job"! That’s how desperate I was.
Me, 12 years ago, as a struggling newbie..
That’s when I started studying traditional sales advice. Things got a little bit better then, but I was still struggling.
I'd finally reached a point where I could make a living as a salesperson...
But only by sacrificing my authenticity and working with constant anxiety!
I knew I had to do something radically different.
I decided to trust my gut instincts and build my own methodology, and that's when things started taking an interesting turn…
The most successful sales calls aren't about following scripts or "closing techniques" – they're about creating genuine human connections in unexpected ways.
So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!
I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.
Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.
I'd never experienced this kind of freedom before!
And my wallet thanked me too!
Very soon, I became the 5th best salesperson in the company, and 10 years later, I’ve made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!
Being given a Ferrari - that’s how you know you’re doing great work!
So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.
All they needed to do was 3 simple things:
And the results weren't just good, they were life-changing!
So before I show you exactly how to do it yourself, check out what happened when other "sales underdogs" applied these methods:
The secret to transforming cold calling from a dreaded chore into your most profitable skill is simple:
The best way to do that is to spend years of trial and error figuring out what works and what doesn't.
But luckily, you don't have to because I've already done it for you.
My Elite Underdog Sales Academy is a complete guide on how to ignore time-wasting sales techniques and only take actions that move the needle for results.
Not only that. Once you apply the system to your own calls, you'll quickly develop a playbook that transforms you from anxious caller to confident closer.
Suddenly, your numbers are growing and your income is increasing faster than you can spend it.
This is EXACTLY what I built The Elite Underdog Sales Community to do for you.
“He helped me generate more pipeline than I've ever before”
“He helped me overachieve all my quarterly sales goals”
“This will change anyone’s life as an SDR”
“He helped me generate more pipeline than I've ever before”
“He helped me overachieve all my quarterly sales goals”
“This will change anyone’s life as an SDR”
“He taught me everything I needed to know to be a successful cold caller”
“We started to perform 200% above average target”
“It was a life-changing experience”
“He taught me everything I needed to know to be a successful cold caller”
“We started to perform 200% above average target”
“It was a lifechanging experience”
“He helped me ton with booking meetings”
“My team developed more confidence & results improved massively”
“We’re now constantly booking meetings everyday”
The Elite Underdog Sales Community shows you how to master the authentic techniques that get real results. This ensures you build pipeline, close deals, and never waste time on anything that damages your confidence or success.
Inside, you get access to:
Several Weekly Live Calls with Me Not just Q&As – you'll practice your techniques through role plays with me and the community, getting real-time feedback on your approach.
Objection Handling Systems Copy my unconventional objection handling system to transform rejections into opportunities. Turn "no's" into "yes's" with approaches you won't find anywhere else.
Private Community Mastermind Get support on specific situations from both me and other successful members. Never face a challenging sales situation alone again.
Cold Calling Frameworks Learn my proven frameworks that grow pipelines and turn prospects into clients without sounding like a typical salesperson.
Confidence Building Systems Follow my step-by-step system to eliminate call anxiety and develop unshakable confidence, even when facing tough prospects.
On-Demand Training Library Access a comprehensive library of videos showing you exactly how to level up in key areas. Learn where to focus and what to avoid at all costs.
Personalized Feedback Receive critical feedback on your calls and approaches from myself and my team when you need it most.
And the best part? You don't have to take my word for it. Just look at what some of my recent students have done…
Now, you may think this won't work for you.
Maybe you've tried other communities and courses, and they didn't stick.
Yet, my content was different and caught your attention; why would my methods not do the same?
Which is why I’m giving you my Iron-Clad Guarantee.
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%
And I want you to feel confident that you’re making a risk-free decision.
You’ve got two options:
It’s that simple.
The only way you lose is by not giving this a try.
I know you want to make cold calling work, or you wouldn't have read this far.
The good news is that you WILL become a better cold caller.
The bad news is that if you want to finally move past awkward conversations, tough objections, and fear of calling, you'll have to do the work.
I will be helping you every step of the way.
I cannot promise I am the best cold caller in the world, but unlike many "gurus" out there, I still cold call daily – my hard work is the best proof I have.
Join me and the other underdogs and start changing your sales career today.
In the Elite Underdog Sales Community, you'll get step-by-step strategies to make every call count and hit numbers you didn't think were possible.
Here’s the deal:
I’ve poured everything I know about cold calling into this program—every strategy, script, and system that’s proven to book appointments and close deals.
I know it works because it’s worked for me and for countless others.
But here’s the thing:
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%.
And I want you to feel confident that you’re making a risk-free decision.
You’ve got two options:
It’s that simple.
The only way you lose is by not giving this a try.
Q: What If I’ve Never Made a Cold Call Before?
A: That’s perfect! This program is designed to take you from zero to expert. Whether you’ve never picked up the phone or just need a better system, I’ll show you step by step how to succeed.
Q: Will This Work For My Industry?
A: As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.
Q: How Much Time Will I Need?
A: You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.
Q: What If I’m Afraid of Rejection?
A: That’s exactly why this program exists. You’ll learn how to handle rejection without stress and even turn “no” into opportunities. Confidence comes with the right tools, and I’ll give you those tools.
Q: Is There a Guarantee?
A: Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money—no questions asked.
Q: How Will I Get Access To The Content?
A: As soon as you sign up, you’ll get an email with step-by-step instructions. Inside the email is a link to create an account on our site where all the content is hosted. You will get access to most of the content right away and unlock bonuses like lifetime access by engaging in the community.
Q: Will I Get Support?
A: Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.
Q: How is this program delivered?
A: The program includes video lessons, downloadable scripts, live coaching calls, and access to a private community for ongoing support. Everything is available online, so you can access it anytime, anywhere.
Q: How Much Does The Elite Underdog Sales cost?
A: Elite Underdog Sales is available for just $109 per month today. You can cancel the subscription at any time.
Q: What If I’ve Never Made a Cold Call Before?
A: That’s perfect! This program is designed to take you from zero to expert. Whether you’ve never picked up the phone or just need a better system, I’ll show you step by step how to succeed.
Q: Will This Work For My Industry?
A: As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.
Q: How Much Time Will I Need?
A: You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.
Q: What If I’m Afraid of Rejection?
A: That’s exactly why this program exists. You’ll learn how to handle rejection without stress and even turn “no” into opportunities. Confidence comes with the right tools, and I’ll give you those tools.
Q: Is There a Guarantee?
A: Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money—no questions asked.
Q: How Will I Get Access To The Content?
A: As soon as you sign up, you’ll get an email with step-by-step instructions. Inside the email is a link to create an account on our site where all the content is hosted. You will get access to most of the content right away and unlock bonuses like lifetime access by engaging in the community.
Q: Will I Get Support?
A: Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.
Q: How is this program delivered?
A: The program includes video lessons, downloadable scripts, live coaching calls, and access to a private community for ongoing support. Everything is available online, so you can access it anytime, anywhere.
Q: How Much Does The Elite Underdog Sales cost?
A: Elite Underdog Sales is available for just $109 per month today. You can cancel the subscription at any time.
"If you're looking for someone to absolutely blow up your sales team results, take Giulio"
"I'd recommend you join if you want to learn from the best"
"I wouldn't have built a successful sales career without his guidance"
"In just a short while, I signed a $10,000 client"
"I recommend Giulio to any sales leader who wants more revenue"
"It allowed me to become a more well-rounded recruiter"
"I'm now able to book a lot more meetings and sign a lot more clients"
"I'd recommend Giulio to Elon Musk if I could"
"We doubled our meetings booked from cold calls."
Q: What If I’ve Never Made a Cold Call Before?
A: That’s perfect! This program is designed to take you from zero to expert. Whether you’ve never picked up the phone or just need a better system, I’ll show you step by step how to succeed.
Q: Will This Work For My Industry?
A: As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.
Q: How Much Time Will I Need?
A: You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.
Q: What If I’m Afraid of Rejection?
A: That’s exactly why this program exists. You’ll learn how to handle rejection without stress and even turn “no” into opportunities. Confidence comes with the right tools, and I’ll give you those tools.
Q: Is There a Guarantee?
A: Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money—no questions asked.
Q: How Will I Get Access To The Content?
A: As soon as you sign up, you’ll get an email with step-by-step instructions. Inside the email is a link to create an account on our site where all the content is hosted. You will get access to most of the content right away and unlock bonuses like lifetime access by engaging in the community.
Q: Will I Get Support?
A: Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.
Q: How is this program delivered?
A: The program includes video lessons, downloadable scripts, live coaching calls, and access to a private community for ongoing support. Everything is available online, so you can access it anytime, anywhere.
Q: How Much Does The Elite Underdog Sales cost?
A: Elite Underdog Sales is available for just $109 per month today. You can cancel the subscription at any time.
Q: What If I’ve Never Made a Cold Call Before?
A: That’s perfect! This program is designed to take you from zero to expert. Whether you’ve never picked up the phone or just need a better system, I’ll show you step by step how to succeed.
Q: Will This Work For My Industry?
A: As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.
Q: How Much Time Will I Need?
A: You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.
Q: What If I’m Afraid of Rejection?
A: That’s exactly why this program exists. You’ll learn how to handle rejection without stress and even turn “no” into opportunities. Confidence comes with the right tools, and I’ll give you those tools.
Q: Is There a Guarantee?
A: Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money—no questions asked.
Q: How Will I Get Access To The Content?
A: As soon as you sign up, you’ll get an email with step-by-step instructions. Inside the email is a link to create an account on our site where all the content is hosted. You will get access to most of the content right away and unlock bonuses like lifetime access by engaging in the community.
Q: Will I Get Support?
A: Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.
Q: How is this program delivered?
A: The program includes video lessons, downloadable scripts, live coaching calls, and access to a private community for ongoing support. Everything is available online, so you can access it anytime, anywhere.
Q: How Much Does The Elite Underdog Sales cost?
A: Elite Underdog Sales is available for just $109 per month today. You can cancel the subscription at any time.
“He helped me ton with booking meetings”
“My team developed more confidence & results improved massively”
“We’re now constantly booking meetings everyday”
"If you're looking for someone to absolutely blow up your sales team results, take Giulio"
"I'd recommend you join if you want to learn from the best"
"I wouldn't have built a successful sales career without his guidance"
Initially struggled with the approach and confidence to cold calls - even structuring it and gain buy in, but since the training performance has improved - even during the training and gaining strength I was able to book in meetings off the back of my cold calls and understood how to manage tricky objections and most importantly grew in confidence.
Giulio's approach is great - builds the session around the team and we all share success and failures as a team - if you can't retain info from a guy with a heavy Italian accent and bright waistcoat then I don't know what to tell you - stands out and sets his stool out with great info and a relaxed but informative delivery.
Stay wacky mate - and keep us smashing cold calls!
Leo Smith
Executive Recruitment Consultant
Giulio took us from zero to hundreds of conversations a week. We had very little experience calling prospects and even less experience of doing it effectively. He helped with finding quality data, structuring conversations, pitching, identifying pain, and qualifying in/out.
Things to know about working with Giulio:
- You are going to pick up the phone. Be ready.
- He is going to pick up the phone on your behalf, be even more ready.
- If he strokes his beard when talking to you, it's a good thing.
- He is very direct. Be comfortable with receiving (constructive) criticism. Also, be sure to give it back.
- Don't joke about putting pineapple on pizza. Ever.
- He always wears a suit. Even in the shower.
Philip Spain
Founder @ Evidenced