Build a 6-Figure Sales Career by Mastering The Art of Cold Calling
This 3-Step Sales System has taken me and hundreds of students from struggling to exceptional cold callers
in a matter of months
Build a 6-Figure Sales Career by Mastering The Art of Cold Calling
This 3-Step Sales System has taken me and hundreds of students from struggling to exceptional cold callers in a matter of months
"I joined Giulio’s program because Struggling with consistency during cold calling. The training helped give me a structure which made it fair easier to remain consistent and not get lost during cold calls. Giulio's approach helped not take me not take cold calling to seriously which makes it far easier to deal with rejection and fear of the phone."
William Clark - Commercial Account Executive
Why Does Every Cold Call Feel Like a Door Slammed in Your Face?
Cold calling can feel like a nightmare.
You stare at the phone, heart pounding, palms sweaty.
Awkward pauses, rude interruptions, rejections. It's exhausting.
Hours of calls, countless "no's."
You're drained, frustrated, questioning your worth.
"Maybe I'm not cut out for this," you think.
But what's the cost of staying stuck?
Lost clients, missed commissions, your dream career slipping away.
Your confidence erodes with each failed call.
You know you're capable of more, but this one skill holds you back.
What if this didn't have to be this way? What if you could break free and hit your sales goals?
Why Does Every Cold Call Feel Like a Door Slammed in Your Face?
Cold calling can feel like stepping into a nightmare.
You sit there staring at the phone, trying to work up the courage to make that first call.
Your heart pounds, your palms get sweaty, and your mind races with all the ways it could go wrong.
You know what’s coming—the awkward pauses, the rude interruptions, the people who hang up mid-sentence.
It feels personal every time, like they’re rejecting you, not just your pitch.
It’s exhausting. You spend hours making calls, only to hear “I’m not interested” over and over.
By the end of the day, you’re drained, frustrated, and questioning if this is even worth it.
You start telling yourself: “Maybe I’m just not cut out for this.”
And what’s the cost of staying stuck in this cycle?
You watch other people booking calls, closing deals, and hitting their goals, while you’re left behind, struggling to stay motivated.
You know deep down that every time you avoid picking up the phone, you’re losing opportunities—clients you could’ve signed, commissions you could’ve earned, and the career you’ve been dreaming about.
It’s not just about the money—it’s about your confidence. Each failed call chips away at it, leaving you feeling smaller and more unsure of yourself.
It’s frustrating because you know you’re capable of more, but this one skill is holding you back.
What if this didn't have to be this way?
What if picking up the phone didn’t make your heart race?
What if you always knew exactly what to say to keep people interested?
What if you could make calls without fearing awkward silences or rude hang-ups?
What if every call brought you closer to booking appointments with qualified prospects?
What if you could turn cold calling into a skill that helps you close more deals and make more
money?
What if you didn’t feel stuck and could finally hit your sales goals?
What if you could stop dreading cold calls and actually start looking forward to them?
Wouldn’t that change everything?
Does This Sound Like You?
✅ You dread picking up the phone to make cold calls
✅ You work harder than your colleagues but see fewer results
✅ Your sales scripts feel unnatural, and prospects can sense it
✅ You've tried various techniques but still face constant rejection
✅ You watch top performers succeed and wonder what secret they know
✅ The anxiety before each call is affecting your confidence and performance
You're not alone...
Cold Calling Was My Biggest Nightmare... Until I Mastered This Unconventional Sales Method Even Top Performers Don’t Know
I thought becoming successful in sales was just about smiling and dialing when I first started...
For months, most of my conversations were a mix of awkward conversations and awful rejections.
I was busting my ass while watching others succeed - I was ready to quit.
I kept Googling "career options after a sales job"! That’s how desperate I was.
Introducing
Elite Underdog Sales
by The Weirdest Cold Calling Trainer
Me, 12 years ago, as a struggling newbie..
That’s when I started studying traditional sales advice. Things got a little bit better then, but I was still struggling.
I'd finally reached a point where I could make a living as a salesperson...
But only by sacrificing my authenticity and working with constant anxiety!
I knew I had to do something radically different.
I decided to trust my gut instincts and build my own methodology, and that's when things started taking an interesting turn…
I made a critical discovery.
The most successful sales calls aren't about following scripts or "closing techniques" – they're about creating genuine human connections in unexpected ways.
So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!
I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.
Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.
I'd never experienced this kind of freedom before!
And my wallet thanked me too!
Very soon, I became the 5th best salesperson in the company, and 10 years later, I’ve made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!
Being given a Ferrari - that’s how you know you’re doing great work!
But I had one thing on my mind…Would this work for others too?
So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.
All they needed to do was 3 simple things:
Learn the unconventional theory
Practice my proven systems
Make them their own
And the results weren't just good, they were life-changing!
So before I show you exactly how to do it yourself, check out what happened when other "sales underdogs" applied these methods:
I made a critical discovery.
The most successful sales calls aren't about following scripts or "closing techniques" – they're about creating genuine human connections in unexpected ways.
So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!
I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.
Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.
I'd never experienced this kind of freedom before!
And my wallet thanked me too!
Very soon, I became the 5th best salesperson in the company, and 10 years later, I’ve made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!
Being given a Ferrari - that’s how you know you’re doing great work!
But I had one thing on my mind…Would this work for others too?
So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.
All they needed to do was 3 simple things:
Learn the unconventional theory
Practice my proven systems
Make them their own
And the results weren't just good, they were life-changing!
So before I show you exactly how to do it yourself, check out what happened when other "sales underdogs" applied these methods
Our Members' Feedback
Our Members' Feedback
How to ACTUALLY succeed at cold calling without selling your soul
The secret to transforming cold calling from a dreaded chore into your most profitable skill is simple:
- Identify the approaches that actually work (hint: they're not what most "gurus" teach)
- Focus your energy on authentic connection, not manipulation
- Ignore everything else that creates anxiety and rejection
The best way to do that is to spend years of trial and error figuring out what works and what doesn't.
But luckily, you don't have to because I've already done it for you.
My Underdog Sales Academy is a complete guide on how to ignore time-wasting sales techniques and only take actions that move the needle for results.
Not only that. Once you apply the system to your own calls, you'll quickly develop a playbook that transforms you from anxious caller to confident closer.
Suddenly, your numbers are growing and your income is increasing faster than you can spend it.
This is EXACTLY what I built The Underdog Sales Academy to do for you.
How to ACTUALLY succeed at cold calling without selling your soul
The secret to transforming cold calling from a dreaded chore into your most profitable skill is simple:
- Identify the approaches that actually work (hint: they're not what most "gurus" teach)
- Focus your energy on authentic connection, not manipulation
- Ignore everything else that creates anxiety and rejection
The best way to do that is to spend years of trial and error figuring out what works and what doesn't.
But luckily, you don't have to because I've already done it for you.
My Underdog Sales Academy is a complete guide on how to ignore time-wasting sales techniques and only take actions that move the needle for results.
Not only that. Once you apply the system to your own calls, you'll quickly develop a playbook that transforms you from anxious caller to confident closer.
Suddenly, your numbers are growing and your income is increasing faster than you can spend it.
This is EXACTLY what I built The Underdog Sales Academy to do for you.
Watch what the Members are saying
Watch what the Members are saying
“He helped me generate more pipeline than I've ever before”
“He helped me overachieve all my quarterly sales goals”
“This will change anyone’s life as an SDR”
“He taught me everything I needed to know to be a successful cold caller”
“We started to perform 200% above average target”
"I'd recommend you join if you want to learn from the best"
Introducing the Underdog Sales Academy
Introducing the Underdog Sales Academy
✔️The Ultimate Knowledge Base: $269
✔️The Cold Calling Mindset: $169
✔️The Cold Call Opener: $169
✔️Lifetime Free Access: $1969
✔️Live Calls And Events: $969
✔️Sales Roleplay Sessions: $3,969
Total Value: $13,513
JOIN TODAY FOR ONLY: $99/month
Total Value: $13,513
JOIN TODAY FOR ONLY: $99/month
The Underdog Sales Academy shows you how to master the authentic techniques that get real results. This ensures you build pipeline, close deals, and never waste time on anything that damages your confidence or success.
Inside, you get access to:
- Several Weekly Live Calls with Me Not just Q&As – you'll practice your techniques through role plays with me and the community, getting real-time feedback on your approach.
- Objection Handling Systems Copy - my unconventional objection handling system to transform rejections into opportunities. Turn "no's" into "yes's" with approaches you won't find anywhere else.
- Private Community Mastermind - Get support on specific situations from both me and other successful members. Never face a challenging sales situation alone again.
- Cold Calling Frameworks - Learn my proven frameworks that grow pipelines and turn prospects into clients without sounding like a typical salesperson.
- Confidence Building Systems - Follow my step-by-step system to eliminate call anxiety and develop unshakable confidence, even when facing tough prospects.
- On-Demand Training Library - Access a comprehensive library of videos showing you exactly how to level up in key areas. Learn where to focus and what to avoid at all costs.
- Personalized Feedback - Receive critical feedback on your calls and approaches from myself and my team when you need it most.
Th Underdog Sales Academy shows you how to master the authentic techniques that get real results. This ensures you build pipeline, close deals, and never waste time on anything that damages your confidence or success.
Inside, you get access to:
Several Weekly Live Calls with Me Not just Q&As – you'll practice your techniques through role plays with me and the community, getting real-time feedback on your approach.
Objection Handling Systems Copy my unconventional objection handling system to transform rejections into opportunities. Turn "no's" into "yes's" with approaches you won't find anywhere else.
Private Community Mastermind Get support on specific situations from both me and other successful members. Never face a challenging sales situation alone again.
Cold Calling Frameworks Learn my proven frameworks that grow pipelines and turn prospects into clients without sounding like a typical salesperson.
Confidence Building Systems Follow my step-by-step system to eliminate call anxiety and develop unshakable confidence, even when facing tough prospects.
On-Demand Training Library Access a comprehensive library of videos showing you exactly how to level up in key areas. Learn where to focus and what to avoid at all costs.
Personalized Feedback Receive critical feedback on your calls and approaches from myself and my team when you need it most.
Join us today and you will achieve the following:
✅ Learn one system that gets you excellent results in engaging the prospects, handling objections, building rapport, and closing!
✅ Transform your cold calling success while having fun on calls
✅ Discover how to make prospects engage with you so you can boost credibility and stand out
✅ Become a respected authority in sales without selling your soul
✅ Take your conversations and storytelling to another level
✅ Increase your confidence, success rate, and income potential
✅ Generate endless authentic responses to objections. With time, it becomes easier and faster.
And the best part? You don't have to take my word for it. Just look at what some of my recent students have done…
Join us today and you will achieve the following:
✅ Learn one system that gets you excellent results in engaging the prospects, handling objections, building rapport, and closing!
✅ Transform your cold calling success while having fun on calls
✅ Discover how to make prospects engage with you so you can boost credibility and stand out
✅ Become a respected authority in sales without selling your soul
✅ Take your conversations and storytelling to another level
✅ Increase your confidence, success rate, and income potential
✅ Generate endless authentic responses to objections. With time, it becomes easier and faster.
And the best part? You don't have to take my word for it. Just look at what some of my recent students have done…
My Iron-Clad Guarantee…
Now, you may think this won't work for you.
Maybe you've tried other communities and courses, and they didn't stick.
Yet, my content was different and caught your attention; why would my methods not do the same?
Which is why I’m giving you my Iron-Clad Guarantee.
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%
And I want you to feel confident that you’re making a risk-free decision.
You’ve got two options:
- Get results that change your sales game forever.
- Or Get your money back.
It’s that simple.
The only way you lose is by not giving this a try.
My Iron-Clad Guarantee…
Now, you may think this won't work for you.
Maybe you've tried other communities and courses, and they didn't stick.
Yet, my content was different and caught your attention; why would my methods not do the same?
Which is why I’m giving you my Iron-Clad Guarantee.
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%
And I want you to feel confident that you’re making a risk-free decision.
You’ve got two options:
- Get results that change your sales game forever.
- Or Get your money back.
It’s that simple.
The only way you lose is by not giving this a try.
Final Call to Action
I know you want to make cold calling work, or you wouldn't have read this far.
The good news is that you WILL become a better cold caller.
The bad news is that if you want to finally move past awkward conversations, tough objections, and fear of calling, you'll have to do the work.
I will be helping you every step of the way.
I cannot promise I am the best cold caller in the world, but unlike many "gurus" out there, I still cold call daily – my hard work is the best proof I have.
Join me and the other underdogs and start changing your sales career today.
In the Underdog Sales Academy, you'll get step-by-step strategies to make every call count and hit numbers you didn't think were possible.
Final Call to Action
I know you want to make cold calling work, or you wouldn't have read this far.
The good news is that you WILL become a better cold caller.
The bad news is that if you want to finally move past awkward conversations, tough objections, and fear of calling, you'll have to do the work.
I will be helping you every step of the way.
I cannot promise I am the best cold caller in the world, but unlike many "gurus" out there, I still cold call daily – my hard work is the best proof I have.
Join me and the other underdogs and start changing your sales career today.
In the Underdog Sales Academy, you'll get step-by-step strategies to make every call count and hit numbers you didn't think were possible.
Here Is My“This Works or You Don’t Pay” Guarantee
Here’s the deal:
I’ve poured everything I know about cold calling into this program—every strategy, script, and system that’s proven to book appointments and close deals.
I know it works because it’s worked for me and for countless others.
But here’s the thing:
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%.
And I want you to feel confident that you’re making a risk-free decision.
You’ve got two options:
- Get results that change your sales game forever.
- Or Get your money back.
It’s that simple.
The only way you lose is by not giving this a try.
FAQs
Answers To Your Questions
Q: What If I’ve Never Made a Cold Call Before?
A: That’s perfect! This program is designed to take you from zero to expert. Whether you’ve never picked up the phone or just need a better system, I’ll show you step by step how to succeed.
Q: Will This Work For My Industry?
A: As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.
Q: How Much Time Will I Need?
A: You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.
Q: What If I’m Afraid of Rejection?
A: That’s exactly why this program exists. You’ll learn how to handle rejection without stress and even turn “no” into opportunities. Confidence comes with the right tools, and I’ll give you those tools.
Q: Is There a Guarantee?
A: Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money—no questions asked.
Q: How Will I Get Access To The Content?
A: As soon as you sign up, you’ll get an email with step-by-step instructions. Inside the email is a link to create an account on our site where all the content is hosted. You will get access to most of the content right away and unlock bonuses like lifetime access by engaging in the community.
Q: Will I Get Support?
A: Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.
Q: How is this program delivered?
A: The program includes video lessons, downloadable scripts, live coaching calls, and access to a private community for ongoing support. Everything is available online, so you can access it anytime, anywhere.
Q: How Much Does The Elite Underdog Sales cost?
A: Elite Underdog Sales is available for just $109 per month today. You can cancel the subscription at any time.
We helped others like you achieve these results
We helped others like you achieve these results
"Before the training, I struggled with confidence and structure on cold calls. Thanks to Giulio’s approach, I began booking meetings during the sessions and learned to handle objections with confidence. His team-focused, engaging style—complete with a bold waistcoat and Italian flair—makes learning memorable and fun. A game-changer for anyone in sales."
Leo Smith
Executive Recruitment Consultant
It had been a while since I was on the phone, and I needed a fresh, modern approach to cold calling in 2024. I went from booking 2–3 meetings a week to 3–5 by shifting focus from convincing to solving real problems. If you're overwhelmed or unsure where to start—this is your fix. Still on the fence? DM me.
Florian Gerritse
Enterprise Account Executive
After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls.
Jim Watts
Sales Manager
Being part of Giulio's Underdog Sales Academy has been a huge help. As the owner of a recruitment start-up, my main focus is business development, and it’s brilliant to have a sales community to lean on. The twice-weekly training calls have been incredibly useful, and being able to ask questions to the entire community has made a real impact - I highly recommend the Underdog Sales to anyone looking to improve their cold calling skills.
Aiden Pople
Founder
As an SDR who struggled with cold calling, Giulio’s content—and later the Underdog Sales Academy—completely changed my perspective. The twice-weekly calls helped me refine my pitch and tackle real challenges, while learning from others in the community. Giulio tailors his advice to our industries and backs it all with a rich knowledge base. A truly supportive and impactful experience.
Berker Gül
Senior SDR
I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up.
Jessica Driver
Senior Recruitment Consultant
Still Not Convinced?
Still Not Convinced?
Helped me reframing prospects
“He helped me ton with booking meetings”
Zay
Analysed data and rectified issue
“My team developed more confidence & results improved massively"
Paurush dhiman
Great trainer
“We’re now constantly booking meetings everyday”
Leopold
Grew the sales department to 20 professionals
"If you're looking for someone to absolutely blow up your sales team results, take Giulio"
Brian Sullivan
Sales game changed
"I'd recommend you join if you want to learn from the best"
Colin